“Determine what behaviors and beliefs you value as a company, and have everyone live true to them. These behaviors and beliefs should be so essential to your core, that you don’t even think of it as culture.” – Brittany Forsyth, VP of Human Relations, Shopify
As an organization (and individual), it’s vital to continuously evolve. To evolve means to develop or change in some way; such as evolve in your work processes, team, or skills. At Ruben Digital, we are constantly trying new software to become more efficient, growing our team, and learning new skills. As our company evolves, we keep in mind: Is this evolution aligned with our core values and beliefs as an organization?
Recently, RD has chosen to say goodbye to a popular social media platform. Snapchat made a choice to promote an ad that clearly supported domestic violence – and to top it off, when this poor decision was made known to the public, Snapchat made no effort to apologize to those they had harmed. This was the last straw for us as we already had reasons for frustration with the platform. Ruben Digital’s values as an organization (and values of individuals on our team) are not in agreement with the Snapchat brand – thus it is time for us to evolve and say goodbye to the platform. Nate gives excellent insight to our decision making process…
Personally – from Nate’s Perspective
The latest “snap scandal” involving the “Slap Rihanna or Punch Chris Brown” ad made me sick. I hate using celebrity pain for clicks and found this particular brand of shock value to be disgusting. I immediately questioned my confidence in a platform that would allow such an ad, and brought the debate up to my team.
I have always found Snapchat to be a distraction. I was not into the idea of turning everyone into 24-hour broadcasters, and I think 90% of what I see is unnecessary. I have been guilty of posting nonsense myself. I took two years off from 2015-2017, but jumped back on last summer because it was gaining so much momentum, and I did not want our company ignoring a large audience. Over the past 3 months, I have used the app considerably less. I do not think it makes the quality of my life any better, nor does it help me achieve any personal or professional goals. I will miss the quick interactions I have with about 20 people, but I can move all of that activity to Instagram.